Lori's Corner > I Have a Website - Now What?
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I Have A Website – Now What?
Creating a website is a lot like designing a brochure. You spend hours coming up with the right look and feel. You find the perfect photographs and graphics. You build the pages to show your prospects and clients more information about you, your products and/or services. You add ways to communicate with your clients – a map to your location, and your phone number in several places.
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Yet when your site is up and running, how will people find your information?
If you design a brochure, you pick it up from the printers with marketing ideas in place. You have to get your brochure into the hands of your prospects. You may put some of them into the mail. You may hand out some at a networking event. Maybe you’ll leave some in a neighboring business office.
But what about your website? What do you need to do to start getting your website noticed?
1. Start with the obvious.
Whether you have a brand new site, or you’ve recently completed a redesign, start by telling your existing customers about your change. Your website address should be on everything you hand or send out to your customers.
Put your URL on your packaging and your marketing. Then take it a step farther, and give them a reason to visit your website. Place coupons they can print from your site and use on their next visit. Or create a monthly newsletter with special offers – they’ll only see these specials if they sign up online for your newsletter.
2. Look through the eyes of your client.
When designing a website, its easy to fill it up with content about your products and/or services. But when your prospects visit the site, do they truly understand what you do?
Visit your site and look at it through the eyes of your customers, not yours. (Also remember they may not enter through the home page if they are coming through the search engines.) When they get to your site, do they understand how to move through your navigation to get to the content they need? Can they get their questions answered? Is it easy to contact you? Is it easy to place an order?
It may also benefit you to have a friend or family member go through your site too. Choose someone that doesn’t have a lot of knowledge about your business, and would have similar questions to a new prospect entering your site.
3. Think about the search engines.
One of the best reasons to have a website is it opens your business up to the potential of finding customers anywhere in the world. Google currently receives around 31 billion searches every single month. Even a very minute portion of this search could give you all the business you could handle. But with billions of pages indexed in Google, it’s not an easy process to rank number one under your niche.
There are two ways to get into Google: through the sponsored ads that appear on the top and the right hand side of the results, or through natural placement. By purchasing a sponsored ad, you can be in the search results within minutes. Natural placement takes more time and work to achieve, but statistics show that more people click on naturally ranked content over the sponsored links. Either way, clicking is the key. And the only way to get people to click and visit your site is to make your content appealing, and give them what they are looking for.
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